Teen celebs have privacy rights, too
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Paris Hilton has scored a win for privacy rights of celebrities. Although in the public eye, there are limits to using a celebrity’s image or photo without permission.
In 2007, Paris, age 28, sued Hallmark Cards for selling a birthday card with a picture of her face pasted on a cartoon waitress. Hallmark did not have permission to use the photo and argued that it was a parody and therefore protected under the concept of fair-use. The idea for the card was apparently taken from an episode of “The Simple Life” television show starring Paris and Nicole Richie.
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Photo from Wikipedia
Parody means to poke fun at an original work – to create a spoof, humor or satire of a subject. Fair-use, under the copyright laws, means that portions of a copyrighted work may be used without permission if the purpose for doing so is to educate, criticize, report, conduct research or comment. Whether the copied work is fair-use or not depends on a case-by-case analysis.
In August, 2009, a federal court ruled that the birthday card was not ‘transformative’ enough to be entitled to protection under the First Amendment. Using an exact photo without permission and without a change in appearance was not acceptable. Her lawsuit against Hallmark was allowed to proceed.